sustainability
Sustainability
The mainstay of wunderwerk’s unmistakeable ‘style ID’ is the aspect of sustainability. This has been a fixed element of the whole value chain since the brand first began and shapes its unique product DNA, as well as the brand’s distinctive character.
wunderwerk is a member of The International Association of Natural Textiles (IVN) and aligns itself with the – in comparison to GOTS – even more stringent IVN Best Standard.
The use of sustainable, controlled materials – for example, controlled organic cultivation (kbA) and controlled organic animal husbandry (kbT) – is one of the most important requirements for the raw products, and starts with the cultivation of the raw materials. GOTS-certified organic cotton yarns and fabrics chiefly form the basis for this.
Further facts:
- wunderwerk uses no toxic chemicals in the manufacture of its products, this applies especially to the manufacture of jeans where the washes are achieved entirely without the use of chlorine compounds or potassium permanganate.
- Petroleum-based materials, such as polyester or acrylic (‘plastic’) are avoided wherever possible, whether or not they are recycled. Innovative, environmentally friendly regenerated fibres such as MODAL EDELWEISS and TENCEL from beech and eucalyptus wood are likewise an integral part of the quality spectrum.
- The use of ‘plastic’ is strictly avoided in the manufacture of all accessories like buttons, which are instead crafted from vegetable ivory, natural mother-of-pearl or metal.
- Clothing labels are made from cotton and both the tags and tickets are printed on recycled paper.
- The clothes are mainly manufactured in Europe, which not only protects resources and reduces the CO2 footprint, but also supports countries like Greece, Portugal and Italy.
- wunderwerk is uncompromising in its pursuit of new standards concerning water and energy consumption, especially when it comes to jeans. Using conventional production methods, approximately 40 to 160 litres of water are required to wash one pair of jeans. At wunderwerk, however, water consumption varies between 0.7 and 10 litres per pair – and this is achieved without contaminating the water with toxic chemicals like chlorine and potassium permanganate.
At wunderwerk, we consider values such as social responsibility, protecting the environment and economic performance to be intrinsically interlinked.
Zeitgeist, modernity and design are crucial and go hand in hand with the high standards of the brand.
- “There is no alternative to ecologically produced fashion,” explains the owner of wunderwerk, Heiko Wunder, with conviction.
